ABOUT THE ROASTER’S VILLAGE
We’ve worked behind the scenes with SXSW over the last few months to co-curate a killer line-up of coffee exhibitors at the event. It’s starting small this year—just a dozen or so brands are able to exhibit—with an eye towards growing coffee’s presence at SXSW in the years to come.
Join us along with Stumptown Coffee, Deadstock Coffee, Slingshot Coffee, Five Elephant Coffee Intelligentsia Coffee, Swiss Water Decaf, Irving Farm Coffee Roasters, Tweed Coffee Roasters, Upruit, Third Wave Water, and Vega at the 2018 Roaster’s Village at SXSW.
SPRUDGE EVENTS IN AUSTIN
If you find yourself in Austin, Texas this weekend, join us for fun events at and around SXSW. Have some incredible wine and pizza at Bufalina, attend a talk with founder Jordan Michelman, or come party with Department of Brewology and Caffe Medici for a special taping of the Coffee Sprudgecast.
Sprudge Wine Happy Hour
1519 Cesar Chavez
4:00PM – 6:00PM
On Friday, March 9th, Sprudge Wine is hosting a little shindig at Bufalina in East Austin, purveyors of very fine wood-fired Neapolitan pizza and a delightful by-the-glass list, including a few “From The Tank,” Jenny & François Selections’ crazy good boxed wines. Or if you are looking for something a little funkier, come grab a glass of Bichi’s Listan. And there may or may not be a few fun Oregon splashes that got suitcased just for this occasion.
Monk of Mokha: The Story of Yemeni Coffee
JW MARRIOTT SALON C
110 E 2nd St.
9:30AM – 10:30AM
SXSW Music Badge, Platinum Badge, Film Badge, or Interactive Badge required.
Mokhtar Alkhanshali, the subject of bestselling author Dave Eggers’s latest nonfiction book, THE MONK OF MOKHA, discusses coffee and Yemen with the co-founder of Sprudge, Jordan Michelman.
Mokhtar Alkhanshali grew up in San Francisco, one of seven siblings brought up by Yemeni immigrants in a tiny apartment. At age twenty-four, unable to pay for college, he works as a doorman, until a statue of an Arab raising a cup of coffee awakens something in him. He sets out to learn the rich history of coffee in Yemen and the complex art of tasting and identifying varietals. He travels to Yemen and visits countless farms, collecting samples, eager to bring improved cultivation methods to the countryside. And he is on the verge of success when civil war engulfs Yemen in 2015. The US Embassy closes, Saudi bombs began to rain down on the country, and Mokhtar is trapped in Yemen. Desperate to escape, he embarks on a passage that has him negotiating with dueling political factions and twice kidnapped at gunpoint. With no other options, he hires a skiff to take him, and his coffee samples, across the Red Sea. A heart-pounding true story that weaves together the history of coffee, the ongoing Yemeni civil war, and the courageous journey of a young man–a Muslim and a US citizen–following the most American of dreams.
Love Coffee Love People
200 Congress Avenue
- See! A collection of Austin coffee pros, out of town festival exhibitors, and Southby attendees who love coffee!
- Hear! A very special live taping of the Coffee Sprudgecast featuring Mokhtar Alkhanshali, Department of Brewology, and some very special guests that we are currently confirming, and might indeed be quite special, we assure you!
- Drink! An assortment of delicious cold beers for purchase courtesy of our gracious hosts Caffé Medici, who will also be slinging espresso and filter coffee drinks on demand in case you’ve got like five more parties to go to after this one.
- Chill! At this fun, laid-back social occasion that is free to enter, in the heart of Downtown Austin.